Financial Planner in Redding, CA

 Equipping the One to Impact the Many.

At Veritas Financial Solutions, we serve as your Personal CFO and financial planner in Redding, CA. Like a CFO for a company, we coordinate investing, taxes, insurance, cash flow, and estate planning into one clear household plan. We explain your options in plain English so you can make confident and intentional decisions. Whether you’re seeking a local financial planner or an independent financial advisor, we provide personalized guidance and steady follow-through to help you move forward with confidence.

Meet JC Marrero

Founder | Personal CFO | Legacy Builder

financial advisor in redding california

With more than 15 years in finance, JC founded Veritas to demystify money and help others lead with financial understanding.

As a first-generation Cuban-American, JC knows what it means to build from the ground up. His story fuels a mission to equip each person with the clarity and strategy to impact generations.

Rooted in faith, community, and genuine care, JC’s approach is warm, honest, and empowering. He doesn’t just manage money—he helps you lead.

Veritas Financial Solutions offers comprehensive financial planning and investment guidance, helping clients make informed decisions with clarity and confidence.

Let’s create a plan aligned with your purpose

Financial Planning for Every Stage of Life

We help people through life’s pivotal moments—serving as a financial guide, not just an advisor:

Pre-retirees and retirees seeking income clarity

Families supporting aging loved ones who need a strategic plan

First-generation wealth builders establishing their legacy

Busy professionals seeking structure and partnership

Looking for a financial advisor in Redding or prefer virtual financial planning? At Veritas Financial Solutions, we’re committed to helping you build financial clarity and confidence—whether you meet with us locally or online.

Do you see yourself in any of these stories? Let’s talk.

Your Financial Command Center

At Veritas, we unify every aspect of your financial world into a clear, cohesive plan—so you don’t have to guess or go it alone. As your partner in comprehensive financial planning, Veritas aims to help you turn your goals into lasting achievements.

  • Comprehensive Financial Planning

    Comprehensive financial planning integrates budgeting, saving, investing, retirement, taxes, insurance, and estate planning into a single coordinated strategy. It connects your current situation with your long-term goals, with asset allocation customized to your risk tolerance and time horizon. We organize accounts—such as 401(k), IRA/Roth IRA, HSA, 529, and taxable brokerage—and coordinate insurance coverage and estate documents, reviewing them regularly to manage risk.

  • Retirement Income & Investment Strategy

    A well-structured retirement income and investment plan aligns your finances with evolving needs. We coordinate Social Security, pensions, and withdrawals from 401(k), 403(b), 457(b), IRAs—including Roth IRAs—and taxable accounts using a diversified, risk-aware approach. Our goal is to support your lifestyle goals while monitoring taxes, RMDs, healthcare costs, inflation, and market conditions. Regular reviews help keep your plan aligned and adaptable over time.

  • Proactive Year-Round Tax Planning

    Proactive, year-round tax planning helps you stay ahead—not just during tax season. We review income, deductions, credits, and law changes throughout the year, considering timing for tax-loss harvesting, capital gains, asset location, and Roth conversions (with the help of your tax professional). This approach helps reduce surprises, avoid penalties, and identify opportunities for tax-efficient contributions and withdrawals. The goal is practical, long-term tax efficiency.

  • Estate & Legacy Planning Education

    Estate and legacy planning goes beyond simply passing down assets—it’s about protecting what matters most. We explain how living wills, revocable trusts, powers of attorney, and healthcare directives work together, and how beneficiary designations, TOD/POD titling, and account coordination help preserve your wishes. We collaborate with your chosen professionals to help ensure everything is legally sound, tax-aware, and aligned with your goals. Your plan remains current, consistent, and ready for life’s changes.

  • Insurance Strategy: Life, LTC, Disability

    A thoughtful insurance strategy helps safeguard your plan against the unexpected. We align term life insurance, whole life insurance, long-term care insurance, and disability insurance coverage with your goals and cash-flow realities. We review costs, coverage gaps, beneficiary designations, and how employer benefits or existing policies fit—then adjust as income, health, or family needs change. The goal is protection that remains appropriate over time, supporting family stability and your financial future.

  • College Education Funding Strategy

    An education funding strategy helps you plan ahead without disrupting other goals. We set savings targets and timelines, select the proper accounts—such as 529 plans, Coverdell ESAs, or UTMA/UGMA—and coordinate contributions with your cash flow, while reviewing investments, beneficiary designations, and how aid or employer programs fit into the plan. Then, we adjust as costs, rules, or priorities change. The aim is a flexible approach that keeps education plans on track and supports long-term stability.

Let’s build a plan that grows with you and for you

More Than Advice. It’s a Partnership.

We don’t believe in one-size-fits-all solutions. At Veritas, our purpose is clear:

We serve as your Personal CFO—combining the strategic insight of a planner with the personal care of a teacher. Our Personal CFO approach brings clarity, structure, and oversight across your entire financial life—so every decision is informed, intentional, and aligned with your goals.

What sets us apart:

1

A guiding approach grounded in wisdom

2

Clear communication
—no jargon

3

Hands-on planning
that empowers you

4

A focus on long-term stability and legacy

financial advisor in redding california

At Veritas, we don’t just solve problems—we equip you to lead.

You don’t have to navigate your financial journey alone. Let’s build your future together.

We are your Personal CFO and Financial Advisor in Redding, California—bringing strategy, clarity, and confidence to every step of your financial life.

FAQs: What I Should Ask Before Hiring a Financial Planner Near Me

  • A Personal CFO is like having a Chief Financial Officer for your household. We coordinate your income, expenses, investments, taxes, insurance, and legacy planning under one clear plan—and we educate you along the way so every decision is confident and informed.

  • Our focus is on understanding and involvement. We don’t just tell you what to do—we teach you, guide you, and walk with you for the long haul.

  • Not at all. We’re here to serve individuals and families who want to grow, protect, and steward what they have—no matter the starting point.

  • When we provide investment advisory services through Rubicon Advisors, we act in a fiduciary capacity. We put your interests first and disclose fees and any material conflicts of interest in writing.

  • We charge fees for advisory and planning services. If an insurance solution is appropriate, we’ll discuss product costs or any applicable commissions in advance. All fees and costs are disclosed before you decide to move forward.

  • Investment accounts are held with LPL Financial. You’ll have secure online access and statements.

  • No minimum for planning; investment management typically starts at $10,000.

  • We use a goals-based, diversified, and risk-aware approach. Portfolios are tailored to your objectives and time horizon. Investments involve risk, including loss of principal; we don’t make guarantees.

  • Yes. We’re based in Redding, California, and serve clients in person and virtually across the U.S.


  • During onboarding we meet more frequently, then hold regular reviews (typically semiannual or as needed). We also check in around major life events, tax deadlines, or market changes.

  • Recent statements (bank, investment, retirement), tax return, insurance summaries, estate docs (if any), and a list of questions.

  • A simple 15-minute conversation. No pressure—just clarity.

Still have questions? Let’s talk them through.

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Hours

9AM-5PM

10:30AM-5PM

9AM-5PM

9AM-5PM

9AM-5PM

By appointment only

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